Who we are

We are bold creative builders!

We’re a team of passionate crafters, problem-solvers, and big-idea enthusiasts who thrive on turning bold visions into unforgettable experiences. Friendly, down-to-earth, and always ready to think outside the box, we bring together quality craftsmanship and clever solutions.

We partner with branding agencies and brands directly to design, construct, and install one-of-a-kind structures that put products—and stories—on full display.

We are creative

Creativity isn’t just part of the process; it’s what drives everything we build.

We are collaborative

From first idea to final bolt, we work side by side to make sure every project feels as good as it looks.

We are innovative

We love a creative challenge, and we’ve got the tools, talent, and tenacity to bring the impossible to life.

The story behind the magic

Alchemy was founded by dynamic duo, Matt and Terri Ayliffe, whose creative vision and expertise have shaped the company’s identity.

Their passion for innovative design and exceptional craftsmanship has driven the team to deliver unforgettable experiences for over 25 years.

The mantle is now being passed to the Ascough family - long-time friends of the Ayliffes - ‘keeping it in the family’. The Ascough’s are committed to continue to deliver inspiring structures that captivate hearts and minds by packaging quality workmanship with bold creativity.

Get in touch

See our work

huge mascara rocket crashed into promenade on bondi beach

Why work with the Alchemy Family?

We make the impossible,
possible

From weird and whacky ideas to custom brand worlds, we thrive on turning wild ideas into tangible,  awe-inspiring experiences.

Creative collaboration,
start to finish

We handle every aspect of your project, assigning a well seasoned project manager, ensuring seamless execution.

All in-house,
all under control

With our project managers, workshop, print studio, CNC, paint shop, and logistics crew—we keep quality high, timelines tight, and surprises to a minimum.

We've worked with some fantastic people!

Tagline

Our team

Lorem ipsum dolor sit amet, consectetur adipiscing elit.