Our client Wonder Communications tasked us to build a giant Easter Egg for their client Cadbury to integrate into an activation that reinforced the brand’s ‘ownership’ of the Easter holidays. The goal on the occasion was to help build a public sense of anticipation that rewarded Cadbury lovers with a vast array of their chocolate products.

We created a giant egg suspended 10m above the ground in the iconic Royal Botanic Gardens, overlooking the Sydney Opera House and the harbour foreshore. Above the giant egg was an equally giant gold hammer. Over the course of four days, the hammer was progressively raised until it was ready to crack open the egg on the Sunday prior to Easter.

  • Client:

    Wonder Communications

  • Project:

    Big Egg Crack